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Employment in the News

Finding a job these days just isn't as easy as it used to be. "Employment in the News" can give you the edge. Here you'll find news on current employment trends and companies who are making headlines, career resources and hot employment sectors. Check back often.

 Title   Date   Author   Host

by Ben Lisbakken

March 28, 2011

If your site is search-focused -- for example, if your users are looking for jobs, travel, products, or local businesses -- the ads you display can now be targeted to the same search query you use to return results.

This means more relevant ads for users, more revenue for publishers, and better value to advertisers. Today we're excited to share our latest AdSense for search product: Custom Search Ads. In addition to great targeting, Custom Search Ads are designed to fit your existing search results' look and feel. Instead of pre-defined sizes, you can specify the precise width of each ad unit along with the number of individual ads to display, the ad layout, font size, font face, and much more.

by Marco Viappiani

March 25, 2011

Though we can't quantify a good or bad CPC, there are several things you can do (and a few that you shouldn't do) if you're trying to increase the CPC of the ads on your site.

by Yasser Abu-Ghdaib

February 7, 2011

We frequently review our product and feature offerings to ensure they're as effective as possible.

Based on these reviews and on feedback from our non-profit partners, we'll gradually begin retiring public service ads (PSAs) from AdSense sites so that we can focus our efforts on developing new opportunities for these partners.

by Lucas Grindley

January 28, 2013

Reports are spreading that Chick-fil-A has ended its donations to antigay groups. But that's not the whole story.

Shane Windmeyer, executive director for Campus Pride, wrote a column for the Huffington Post today that appeared to some to indicate Chick-fil-A had ended the entirety of its charitable donations to the groups flagged by Equality Matters in its reports on antigay giving. Equality Matters included a list of groups it considered antigay when tallying $2 million in 2010 alone by Chick-fil-A's Winshape Foundation. But Windmeyer clarified in an interview with The Advocate that when he saw IRS tax forms last week, provided to him by Chick-fil-A officials, that several of the groups identified by Equality Matters are still indeed receiving donations. Those groups include the Marriage and Family Foundation, National Christian Foundation and the Fellowship of Christian Athletes. What Chick-fil-A was attempting to highlight by showing Windmeyer the tax documents from 2011 is that it had stopped giving to what it considers more activist groups such as Exodus International, which had practiced so-called "conversion therapy," and the Family Research Council, which is labeled by the Southern Poverty Law Center as a "hate group." All Chick-fil-A has promised is that it doesn't contribute to the likes of Phyllis Schlafly's Eagle Forum or James Dobson's Focus on the Family. Windmeyer describes these as "the more divisive groups that have a political or social agenda."

by Mark Martel

September 25, 2012

Sitelinks give users a choice of destinations on your website that they can visit directly from your text ads. Hopefully you've already been using sitelinks to improve your campaign performance.

Maybe you're now preparing your campaigns to be eligible for enhanced sitelinks, which offer an even bigger boost. Our existing policy has required each sitelink in a campaign to link to a different landing page. That means a user would have a meaningfully different experience on the landing page from each sitelink. Recently, though, we've noticed an increase in the number of sitelinks created with the same landing page URLs or identical content. So starting today, we are beginning more proactive enforcement of our policy.

September 12, 2012

The overwhelming majority of our advertisers never serve an ad that violates our policies and terms. But occasionally we see violations, and on very rare occasions, our systems wrongly detect an ad as being in violation of policy.

I wanted to explain why this happens and what you can do if it happens to you. Ads help fund businesses across the web, and enable people everywhere to enjoy their favorite services and content, often for free. Yet, bad online advertising practices - like spammy emails, deceptive or misleading ads, and worse - quickly ruin users' experiences online and discourage people from using the web. As a result, we all have a vested interest in fighting these bad ads with serious firepower. Last year, of the billions of ads submitted to Google we disabled more than 130 million, and reduced the percentage of bad ads by more than 50% compared with the year before. These are big numbers, but we're doing what's necessary to deliver a safe, trustworthy experience that meets our highest standards.

by Michael Aiello

June 29, 2012

We're investing in many ways to give users control over the ads they see.

On YouTube, our TrueView ad products enables users to skip video ads. On Google search, you can click "Why this Ad?" and stop sites you're not interested in from showing you ads. Our Ads Preferences Manager, available with one click on the AdChoices icon on ads on the Google Display Network, enables you to edit your interest categories, or opt out of all interest based ads including remarketing ads on our Display Network. Over the next few weeks, we're introducing a small [x] which will appear in the corner of some display ads on the Google Display Network. When a user clicks the [x], he or she will no longer see ads from that campaign.

April 24, 2012

Today, we're introducing more details about your Quality Score in AdWords.

Using the status hover for a keyword in the Keywords tab, you'll see the traditional 1-10 numeric score and new ratings for each main factor in Quality Score. The new ratings have a relative scale so you'll understand whether your performance expected clickthrough rate, ad relevance, and landing page experience is average, above average, or below average compared to other advertisers.

by Katie Miller

April 4, 2012

If you're audience targeting (or considering it), customizing your ads for your audience can yield better performance.

Here are the top tips for audience targeted creatives learned through the collective experience of hundreds of Google AdWords account teams. Make audience specific recommendations, differentiate yourself from the competition, and provide new information. For example remarketing ads could show complementary products that an existing customer may need. If you're targeting new users, feature positive testimonials and reviews to highlight your good reputation.

by Christina Park

March 28, 2012

The Google Research team has a new study out today that examines how organic search results and ranking impact ad impressions and ad clicks. The team analyzed 390 Search Ads Pause studies and found...

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