|
We Can Do Better: The Overlooked Importance of Professional Journalism
smashingmagazine.com
by Dan Redding
January 28, 2011
If you use your website to publish news, events, opinions or interviews, you should familiarize yourself with the basics of journalism. These tools can help us develop and share information that is exciting, intelligent, and responsible.
Even if you're just casually writing about why you personally love/hate the iPad (for example), you can do so in a truthful way (truthful to your own opinions and truthful to the information you are discussing).
Whether or not you strive to produce writing that you consider journalism is not all that important. What is important is that no matter what writing genre you specialize in, you have a responsibility to your readers to publish high quality writing that is truthful, accurate, and readable. Oh, and this applies to your professional Twitter stream and Facebook updates, too. All of these elements have a reflection on you and your brand.
|