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Noteworthy News

Here you will find a general hodge podge of news items running the gambit from news about anthrax, chemtrails, global warming, and GMO to RFID chips and much more. Whether it's good, bad or ugly, you'll find it here. If you share our links with friends please be kind and mention where you found the link. Thank for visiting Reliable Answers Noteworthy News. Join us on Facebook for more news.

 Title   Date   Author   Host

by Jason Fried

October 21, 2012

Jeff Bezos stopped by our office yesterday and spent about 90 minutes with us talking product strategy. Before he left, he spent about 45 minutes taking general Q&A from everyone at the office.

During one of his answers, he shared an enlightened observation about people who are "right a lot". He said people who were right a lot of the time were people who often changed their minds. He doesn't think consistency of thought is a particularly positive trait. It's perfectly healthy - encouraged, even - to have an idea tomorrow that contradicted your idea today.

by Jason F.

October 15, 2012

Customers don't just buy a product - they switch from something else. And customers don't just leave a product - they switch to something else.

It's in these switching moments that the deepest customer insights can be found. On the 2nd of November, a select group of 24 people will attend a unique, hands-on, full-day workshop to learn about "The Switch". Most businesses don't know the real reasons why people switch to - or from - their products. We'll teach you how to find out.

by David

July 30, 2012

Remember way back to, oh, six months ago when champagne was popping and markets were roaring?

Back when companies with no or few profits could premiere on the world stage to grand applause by merely converting a dollar into fifty cents? Those were the good times of boom, boom, pow. It's amazing how quickly everyone has gone from rocking out to that tune to loathing those same beats. But that's exactly what's happened to the pop stocks of just a few minutes ago. Here's a brief recap of just the last six months for three former stars...

by Noah

May 2, 2012

In college, I worked for a couple of years in a lab that tested the effectiveness of surgical treatments for ACL rupture using industrial robotics. Sometimes, the reconstructions didn't hold.

The surgeons involved were sometimes frustrated; it can be hard to look at data showing that something you did didn't work. But for the scientists and engineers, all that mattered was that we'd followed our testing protocol and gathered some new data. I came to learn that this attitude is exactly what it takes to be a successful scientist over the long term and not merely a one-hit wonder. Occasionally, when we're running an A/B test someone will ask me what I call "success" for a given test. My answer is perhaps a bit surprising to some...

by Sam

March 15, 2012

We've been busy tightening the nuts and bolts on the all-new Basecamp in the wake of last week's launch. As part of the process, I decided to take a closer look at client-side page load performance.

Shaving even a tenth of a second off of page load time can have a big impact on perceived performance, so it's a worthwhile investment. Profiling the JavaScript page load event led to a surprising revelation. On pages with many to-dos, an overwhelming majority of the time was spent initializing sortable behavior. The culprit looked something like this...

by Dave Driesmans

February 8, 2012

Here he is: our default profile picture. You may know him as "Generic Avatar".

He's the picture you get when you create a new account and profile on Basecamp, Highrise, Backpack, and Campfire. Mr. Default is a standard guy. He's found everywhere on the web (in variations): message boards, comments, activity streams. He forces everyone to look like him regardless of gender, race, and physicality. He's also very boring.

by Jeff Putz

February 8, 2012

Often times, when we look at a problem, we turn to Rails or something similar, because when you have a high-performance precision screwdriver, everything starts to look like a finely engineered screw.

Sometimes, what you really need is a big hammer, because what you're looking at is a nail. Our public sites - sites like and - are a perfect example of this. Let me tell you about our journey with these sites over the years, and how we've landed on a simple solution that boosted conversion rate by about 5%.

by David Tolsma

February 1, 2012

It used to be one of the biggest pains of web development. Juggling different browser versions and wasting endless hours coming up with workarounds and hacks. Thankfully, those troubles are now largely optional for many developers of the web.

by Far the Biggest Cause of Failed Email Delivery We See Is Due to Bad Email Addresses That Were Entered in to the System-Problems Like 'Joe

February 1, 2012

One of the most frequently asked questions we get is about how we handle mail delivery and ensure that emails are making it to people's inboxes.

First, some numbers to give a little context to what we mean by "a lot" of email. In the last 7 days, we've sent just shy of 16 million emails, with approximately 99.3% of them being accepted by the remote mail server. Email delivery rate is a little bit of a tough thing to benchmark, but by most accounts we're doing pretty well at those rates (for comparison, the tiny fraction of email that we use a third party for has had between a 96.9% and 98.6% delivery rate for our most recent mailings).

by David

January 23, 2012

Working US hours from Europe has flipped my day. Mornings are now for leisure and evenings for working. This completely changes what that leisure time is spent on.

Carschooling by Diane Flynn Keith

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