Technology in the News

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More control with "mute this ad" [x] icon

adwords.blogspot.com

by Michael Aiello

June 29, 2012

We're investing in many ways to give users control over the ads they see.

On YouTube, our TrueView ad products enables users to skip video ads. On Google search, you can click "Why this Ad?" and stop sites you're not interested in from showing you ads. Our Ads Preferences Manager, available with one click on the AdChoices icon on ads on the Google Display Network, enables you to edit your interest categories, or opt out of all interest based ads including remarketing ads on our Display Network. Over the next few weeks, we're introducing a small [x] which will appear in the corner of some display ads on the Google Display Network. When a user clicks the [x], he or she will no longer see ads from that campaign.

Increasing transparency in Quality Score

adwords.blogspot.com

April 24, 2012

Today, we're introducing more details about your Quality Score in AdWords.

Using the status hover for a keyword in the Keywords tab, you'll see the traditional 1-10 numeric score and new ratings for each main factor in Quality Score. The new ratings have a relative scale so you'll understand whether your performance expected clickthrough rate, ad relevance, and landing page experience is average, above average, or below average compared to other advertisers.

Building Display Creatives for Your Audience

adwords.blogspot.com

by Katie Miller

April 4, 2012

If you're audience targeting (or considering it), customizing your ads for your audience can yield better performance.

Here are the top tips for audience targeted creatives learned through the collective experience of hundreds of Google AdWords account teams. Make audience specific recommendations, differentiate yourself from the competition, and provide new information. For example remarketing ads could show complementary products that an existing customer may need. If you're targeting new users, feature positive testimonials and reviews to highlight your good reputation.

New research: Organic search results and their impact on search ads - Inside AdWords

adwords.blogspot.com

by Christina Park

March 28, 2012

The Google Research team has a new study out today that examines how organic search results and ranking impact ad impressions and ad clicks. The team analyzed 390 Search Ads Pause studies and found...

Think With Google's December Adventure: Search Tips Recap

adwords.blogspot.com

by Andrew Truong

December 2, 2011

As we announced earlier this week, we'll be sharing insights and daily tips this month on Think with Google's Plus Page, to help you make the most of your holiday marketing.

Improved transparency and choice with ads on search and Gmail

adwords.blogspot.com

by Ginsu Yoon

October 31, 2011

Our AdWords engineers are constantly working to make ads more relevant and useful. We're also working to give users more transparency and choice with the ads that they see.

Starting today we're placing a "Why these ads?" link on Google search results and Gmail (known as Google Mail in some countries). When a user clicks the link, it expands to explain details about why each ad was shown. A user can also access the Ads Preferences Manager for search and Gmail.

Ads are just answers - Inside AdWords

adwords.blogspot.com

by Nick Fox

October 4, 2011

When CafePress first started printing shirts in 1999, online retail was still a nascent industry and Google had yet to sell its first ad. Soon CafePress started selling products through search ads on Google, and their business took off.

Today, CafePress hosts millions of shops online where customers can choose from more than 325 million products on nearly any topic, from wall art to phone cases. Just as CafePress has broadened its offerings over time, we've also worked to improve and expand our search advertising products. What started as three lines of simple text has evolved into ads that are multimedia-rich, location-aware and socially-amplified.

Ads quality improvements rolling out globally

adwords.blogspot.com

by Adam Juda

October 4, 2011

As the changes roll out, some campaigns will see variation in keyword Quality Scores and typical ad position.

Within a couple weeks, things should stabilize and we expect most campaigns will not see a significant change in overall performance. Just like today, campaigns with better-performing ads for user queries will continue to see higher Quality Scores, lower average cost per click and higher position on results pages. The 1-10 Quality Score in the AdWords interface will continue to represent the general quality of your keyword when exactly matching a search on Google. Increases in bid and Quality Score will continue to increase Ad Rank. And the same basic approach to improving your results with AdWords applies.

Announcing changes to campaign settings

adwords.blogspot.com

by Andrew Truong

July 12, 2011

This week we're making a minor change to the way Google Display Network campaign settings work. This change will affect campaigns that meet these criteria.

For example, say that you're selling tennis shoes and using the keywords "sports shoes," "tennis shoes," and "sneakers". If you're only opted into the Display Network and you've selected "Relevant pages only on placements, audiences, and topics I manage" as your setting, your ads will only appear on specified placements, audiences, or topics. Because you aren't using any topics, placements, or audiences, your ads won't appear on the Google Display Network.

Change to the AdWords advertising policy on alcohol

adwords.blogspot.com

by Dan Friedman

December 3, 2010

[Google] changed our AdWords advertising policy on alcohol to allow ads that promote the sale of hard alcohol and liquor. This is an extension of a policy change that we made in December 2008.

To comply with the policy, the ad and website must abide by certain advertising restrictions, including (but not limited to) not targeting minors, not implying that drinking alcohol provides certain advantages, and not showing inappropriate content. They are also subject to any further restrictions in the countries that they target. For full details on the policy, please see the alcohol content guidelines.

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