Technology in the News

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Top 5 things you should know about invalid clicks

adsense.blogspot.com

by The Ad Traffic Quality Team

November 30, 2011

During the AdSense team's recent policy webinars, a number of publishers posted questions on our Google Moderator page about invalid click activity and the resources available to help them protect their accounts.

We've brought in experts from the Ad Traffic Quality team to address your top questions about invalid clicks here in this post today. As a quick introduction, our responsibility on the Ad Traffic Quality team is to monitor traffic across Google's ad network and prevent advertisers from paying for invalid traffic. We've recently launched an in-depth Ad Traffic Quality Resource Center, a site designed for both advertisers and publishers to learn more about invalid clicks. This site also aggregates various resources that help you learn about invalid clicks and maintain a successful AdWords or AdSense account.

Policy Tips - Creating unique and valuable content

adsense.blogspot.com

by Arudea Mahartianto

November 15, 2011

We enjoyed reading all your comments from our blog post on family-safe content. Today we'd like to shed some light on how to expand your business and attract more visitors by creating sites with unique and valuable content.

This topic is one of our most asked about policies from publishers, and is often misunderstood because of the varying perspectives on what is considered unique and relevant content. Creating a useful and information-rich site is essential to the AdSense business model to generate long-term revenue growth for publishers and to maintain a quality network. Not only does this enhance the user experience so your visitors stay longer to browse and possibly click on a relevant ad, but it also helps keep your account in good standing. Webmasters who clearly and accurately describe their content provide a much better user experience, and subsequently enjoy better ranking than those who spend their time looking for loopholes they can exploit in the quality guidelines.

Ad serving explained - Inside AdSense

adsense.blogspot.com

by Arlene Lee

November 10, 2011

As an AdSense publisher, you know that the ad revenue you're earning from your site is important to maintaining and growing your online business.

In addition to AdSense, are you also using other ad networks on your pages or selling some of your ad space directly to specific advertisers? If so, you may have found that it can be time-consuming to determine and manage when and where your ads should show, in order for you to earn the most money possible. And if an advertiser has very specific requirements for their campaigns -- such as only appearing during a certain time of day or only to users located in a certain country -- it can be challenging to fulfill these types of requests.

Highlighting ad titles

adsense.blogspot.com

by Stephen Yuan

October 28, 2011

As we continue to improve and launch new features, we're always interested in hearing your ideas and feedback. Many of you have shared that you want to be able to change the title color of ads when a user moves their mouse over the title link.

After a period of testing, we found that this feature resulted in higher earnings for publishers while also increasing user and advertiser value. We are pleased to announce today that we have updated all text ads with this change. As you can imagine, there are numerous combinations of link and background color across the ad units on all publisher pages. After extensive testing, we have found that the color of the change itself can make a big difference: the wrong shade can even be detrimental to clickthrough rate (CTR).

Introducing ad styles: an enhanced feature replacing color palettes

adsense.blogspot.com

by Jessica Hummel

October 13, 2011

If you've been following our announcements in the last few weeks, you know we've been committed to bringing you features that you've been missing from the old AdSense interface.

We're now launching another long-requested feature: ad styles. Ad styles extend and enhance all of the functionality of our old color palettes. With ad styles, you can create customized combinations of colors, fonts, and corner styles and then easily apply these to the ad units and search engines across your site. The best part about ad styles is that when you edit an ad style in the new interface, any ad units or search engines that are using this style will automatically be updated with your changes.

Two more reporting enhancements to help you deep dive into your AdSense earnings

adsense.blogspot.com

by Louis Collard

October 6, 2011

In the last weeks, we've continued to iterate and improve the features in the Performance reports tab to give you as many tools as possible to understand your earnings.

We are especially focusing on improvements that allow you to understand the cause of revenue fluctuations and where your earnings are coming from. With these goals in mind, we're excited to announce two new developments for all publishers...

Prepare for the upcoming holiday season with placement targeting

adsense.blogspot.com

by Jamie Firkus

October 4, 2011

With the holidays right around the corner, premium brand-name AdWords advertisers are preparing for the season by increasing their marketing budgets and scheduling targeted campaigns.

You can prepare too by taking advantage of placement targeting to allow advertisers to directly target your site. While all sites are eligible for placement targeting, there are things you can do to help increase the amount of placement targeted ads on your site. First, turn your custom channels into ad placements. Be sure to fill out a well-written title and description to help potential advertisers understand the audiences they'll reach by bidding on your site. Some details to include in the description are your site name, vertical, ad position, ad size and site demographic.

+1: Now making Display ads more relevant

adsense.blogspot.com

by Christian Oestlien

September 20, 2011

Starting in October, the +1 button will begin to appear on display ads on your site. With a single click, people will now be able to endorse specific ads and make them more likely to appear to their social connections.

We believe that these recommendations could lead your readers to notice ads on your site more, leading to more clicks and higher returns for you over time. For example, take Susan, who sees an ad for a good deal on flights. She +1's the ad, thinking her friends might value this deal. Now, when Susan's friends and contacts are signed in to their Google accounts, they'll be able to see Susan's picture across the bottom of the ad, with a note saying she +1'd it.

Upcoming improvements to Custom Search Engines

adsense.blogspot.com

by Michael Brandell

July 20, 2011

We're excited to announce that we're now also taking steps to update the look and feel of traditional Custom Search Engines that embed results in an iframe on publisher sites, or that host results pages on Google.

Over the coming months you'll see changes in the presentation of your search results pages for a richer, cleaner, and easier to use experience for your users. If you monitor the earnings from your search engine through AdSense for search, you may also see changes in your ad performance. We're working towards improving ad relevance for users with new layouts and ad formats, while continuing to prevent accidental clicks. No action is required on your part for these updates.

Key policy takeaways from AdSense in Your City

adsense.blogspot.com

by Dan Zilic

May 26, 2011

At one of the most recent events in our Zurich office, we offered workshops on the Google AdSense program policies where we gained a deeper understanding of your concerns and questions around our policies and policy enforcement processes.

To help spread the message to those unable to attend, we wanted to share a few things from the workshops on the Inside AdSense blog. We enforce our program policies on a site and account level. It's definitely worth reading this 'AdSense Facts & Fiction: Program Policies' post to learn more about our policy enforcement processes.

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