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Technology in the News

Technology is constantly changing and providing the casual user with challenges never dreamed of. Technology in the News is provided in an effort to assist you in getting the most out of your computer, while avoiding some of the pitfalls. Your computer really isn't out to get you. Why not learn to be friends?

 Title   Date   Author   Host

by Ben Lisbakken

March 28, 2011

If your site is search-focused -- for example, if your users are looking for jobs, travel, products, or local businesses -- the ads you display can now be targeted to the same search query you use to return results.

This means more relevant ads for users, more revenue for publishers, and better value to advertisers. Today we're excited to share our latest AdSense for search product: Custom Search Ads. In addition to great targeting, Custom Search Ads are designed to fit your existing search results' look and feel. Instead of pre-defined sizes, you can specify the precise width of each ad unit along with the number of individual ads to display, the ad layout, font size, font face, and much more.

by Richard Rabbat - Product Manager

March 17, 2011

At Google, we spend a lot of time working to make the web faster. Your site is no exception. And today, as part of this vision, we're pleased to announce a major boost in speed for AdSense publishers worldwide.

AdSense ads, like any element on a webpage, usually contribute to the time the page takes to load. Last year, we ran tests that showed AdSense adding 12% on average to the time it took to load various pages from top web sites, so we set out to make this better. We've now developed a new ads delivery technique to improve the speed of websites that display AdSense ads, so that it doesn't slow down your page content. We're very happy to announce that we've eliminated this slowdown for the majority of websites and for a number of browsers, and are seeing pages load as much as a second faster than before.

by Thomas Tran

February 22, 2011

We'd like to introduce you to two new optimization guides: the One Click Optimizer and the Optimization Lab.

These guides have been designed to provide you quick and easy-to-implement optimization tips to help you maximize your site's revenue and performance.

by Yasser Abu-Ghdaib

February 7, 2011

We frequently review our product and feature offerings to ensure they're as effective as possible.

Based on these reviews and on feedback from our non-profit partners, we'll gradually begin retiring public service ads (PSAs) from AdSense sites so that we can focus our efforts on developing new opportunities for these partners.

by Katrina Kurnit

January 5, 2011

Welcome to 2011! Though it may be hard to stick to all of your New Year's resolutions we want to help keep you on track by giving you ten quick and easy AdSense resolutions you can be sure to keep.

Over here in AdSense, we have some resolutions of our own to keep. Our top priority is to focus on growing and strengthening our relationships with all of you, our valued publishers. We're working on ways to make Google's publisher solutions more seamless and integrated, so you don't miss any opportunities to maximize revenue and enhance your online content.

by Katrina Kurnit -

December 23, 2010

The new interface lets you find features and make changes to your account more efficiently than ever.

You can also get help when and where you need it with relevant help links customized to the content of each page of the interface. Watch this video for more information.

by Atul Bhandari

December 14, 2010

General category blocking is an important update to the new AdSense interface that offers you more controls over the ads that appear on your website.

With this new control, you can opt out of receiving ads from across 170 specific categories, including finance, travel, job, and automotive. We show the percentage of total revenue and total impressions for each category to give you insight into the categories of ads that appear on your site and the relative spend in those categories. Keep in mind that blocking categories may have a negative impact on your potential revenue so it's important to review the % of total revenue and total impressions carefully before deciding to block a certain category.

by David W. Baker

January 17, 2013

While most people are working on productive New Year's resolutions, scammers and bad actors will begin 2013 with the same old goal: make money with the help of bad ads.

Advertising helps fund businesses online and enables them to provide services and content for free to their users. But, bad ads can ruin your web experience, putting you and legitimate businesses in harm's way. We have a vested interest in fighting bad ads and their sources with considerable firepower. Luckily, our ads quality team hasn't changed its New Year's resolutions either: stop bad ads and eliminate bad actors from our systems. In 2012, we continued to make progress towards this goal: we introduced new tools for stopping bad ads, provided greater transparency around the ads review process, and explained how advertisers can connect with us if we ever mistakenly disapprove good ads. Below is a more complete look at our efforts to combat bad ads in 2012.

by Mark Martel

September 25, 2012

Sitelinks give users a choice of destinations on your website that they can visit directly from your text ads. Hopefully you've already been using sitelinks to improve your campaign performance.

Maybe you're now preparing your campaigns to be eligible for enhanced sitelinks, which offer an even bigger boost. Our existing policy has required each sitelink in a campaign to link to a different landing page. That means a user would have a meaningfully different experience on the landing page from each sitelink. Recently, though, we've noticed an increase in the number of sitelinks created with the same landing page URLs or identical content. So starting today, we are beginning more proactive enforcement of our policy.

September 12, 2012

The overwhelming majority of our advertisers never serve an ad that violates our policies and terms. But occasionally we see violations, and on very rare occasions, our systems wrongly detect an ad as being in violation of policy.

I wanted to explain why this happens and what you can do if it happens to you. Ads help fund businesses across the web, and enable people everywhere to enjoy their favorite services and content, often for free. Yet, bad online advertising practices - like spammy emails, deceptive or misleading ads, and worse - quickly ruin users' experiences online and discourage people from using the web. As a result, we all have a vested interest in fighting these bad ads with serious firepower. Last year, of the billions of ads submitted to Google we disabled more than 130 million, and reduced the percentage of bad ads by more than 50% compared with the year before. These are big numbers, but we're doing what's necessary to deliver a safe, trustworthy experience that meets our highest standards.

Carschooling by Diane Flynn Keith

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